Texture For All Hair Types

African American woman who has long smooth hair.

Discover the perfect texture

Enhance your natural beauty with professional hair texturing services by Demetria, backed by 22 years of experience. Whether you’re looking to add volume, tame frizz, or achieve defined curls, each service is tailored to your unique hair type and style goals.


From smoothing treatments that leave your hair silky and manageable to perms that create beautiful, long-lasting waves, Demetria uses the latest techniques and top-quality products to deliver results you’ll love.Take your hair to the next level with texture that looks effortless and feels amazing.


Schedule your appointment today and discover the perfect texture for your hair!

NEW Brazilian Blowout FREE revolutionizes hair smoothing

Brazilian Blowout Logo

Brazilian Blowout FREE is the industry’s first formaldehyde FREE smoothing treatment that utilizes patent pending smoothing technology that works inside of the hair, temporarily stretching and manipulating disulfide and weaker bonds on the keratin structure into a straight alignment without breaking. This elicits a smooth, shiny and frizz-free result that lasts up to 12 weeks with the proper aftercare maintenance products. There is no waiting period or restrictions after receiving the treatment. You are free to wash hair, exercise, put hair in a clip, bun or ponytail the same day as the treatment without issue. The Brazilian Blowout FREE Treatment is fully customizable based on desired results. 

  • Is there formaldehyde?


    Brazilian Blowout FREE smoothing treatment is formulated without formaldehyde, methylene glycol, formalin or any other formaldehyde derivative.

  • Will Brazilian Blowout FREE damage the hair?

    When used according to manufacturer instructions and with professional judgment, the Brazilian Blowout FREE smoothing treatment poses no issues to hair health.

  • What kind of results will I get from Brazilian Blowout FREE?

    When performed according to manufacturer instructions, the hair will be smooth, frizz-free, shiny and easy-to-manage for up to 12 weeks.

  • When can I perform color/highlighting services?

    Full Color or lightening services can be performed 2 weeks before receiving the Brazilian Blowout FREE smoothing treatment or 2 weeks after receiving the treatment. However, being that Brazilian Blowout FREE is an off-scalp treatment, root color application can be applied the same day prior to the treatment.

    Pastel, vivid, and semi-permanent dyes can be reapplied directly after the flat ironing step of the Brazilian Blowout FREE smoothing service.


  • How long will the treatment last?

    When performed according to manufacturer instructions and with use of Brazilian Blowout aftercare, results will last up to 12 weeks.

  • What is the suggested aftercare?

    Clients should use the Brazilian Blowout Deep Conditioning Masque for the first 3-4 washes to enhance restoration of the hair’s pH and, on rare occasions, to help replenish moisture. Brazilian Blowout Anti-Frizz Shampoo, Anti-Frizz Conditioner and Ionic Bonding Spray are the only aftercare that guarantee treatment longevity.

  • Can the Brazilian Blowout FREE smoothing treatment be used after a relaxer?

    No. For clients who want to transition away from relaxers, they must wait a minimum of 2 months after receiving a relaxer and their hair must be assessed by the stylist to determine if it is healthy enough to receive a new service.

  • Can the Brazilian Blowout FREE smoothing treatment be performed after a perm?

    The client must wait a minimum of 2 months after receiving a perm to receive the Brazilian Blowout FREE smoothing treatment. We recommend assessing the health of the hair and conducting a strand test to determine if the treatment can be performed.

  • How long does it take to perform a Brazilian Blowout FREE smoothing treatment?

    On average, it will take 2 hours to perform the treatment.

  • Is there a waiting period or any restrictions?

    There is no wait period and no restrictions after receiving the treatment. The client can wash hair, exercise, put hair in a clip, bun or ponytail the same day as the treatment without issue.

  • Will Brazilian Blowout FREE cause color shift?

    In our rigorous testing process, we have found that when performed according to manufacturer instructions, the Brazilian Blowout FREE smoothing treatment will not alter color.

AFTERCARE maintenance products sold by Demetria used to guarantee the treatment longevity.

These products are available for purchase from Demetria.

Brazilian Blowout Ionic Bonding Spray

Brazilian Blowout Ionic Bonding Spray

Portraits of people from around the globe
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Brazilian Blowout Shampoo and Conditioner

Brazilian Blowout Antifrizz Shampoo & Conditioner

Breathtaking colors of our planet
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Brazilian Blowout Deep Conditioning Masque

Brazilian Blowout Deep Conditioning Masque

Stark beauty of desolate dunes
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Gallery Of Texture Treated Hair

Before picture of a woman's hair and it is brassy and kinky.
After picture of a woman's hair and it is long, smooth, and wavy.
Before picture of a woman's hair that is very curly.
After picture of a woman's hair than is now smooth, straight, and shiny.
Before picture of a woman's hair that is very curly and kinky with red highlights.
After picture of a woman's hair that is smooth and shiny.
Before picture of a woman's hair that is very frizzy and kinky.
After picture of a woman and her hair is now soft and straight and shiny.
Long frizzy black hair. It is very thick and fluffy.
After picture of a woman's hair texturing. It is very smooth soft and shiny.
Very short and thick and extremely curly hair.
Smooth flat shiny black hair that has pretty red long smooth ends.
Brazilian Blowout logo.

Asked for by name and loved by stylists, celebrities and influencers worldwide, Brazilian Blowout transforms frizzy, damaged and unmanageable hair into smooth, healthy, easy-to-style strands for up to 12 weeks. It is the only smoothing treatment that actually improves the overall health of the hair and is fully customizable so you can keep curl/wave and eliminate frizz or achieve the sleekest results. 

Brazilian Blowout FREE logo.

The Brazilian Blowout FREE smoothing treatment utilizes patent pending smoothing technology works inside the hair, temporarily stretching and manipulating disulfide and weaker bonds on the keratin structure into a straight alignment without breaking, cutting or cleaving. This elicits a smooth and frizz-free result that lasts up to 12 weeks.

Mizani Hair Texturing product logo.

Why do TextureSquad Members buy Mizani products again and again? Because they give their texture the perfect balance of protein and moisture allowing them to achieve their #TextureGoals. If your hair needs texturing, we have the product for you.